Cal Poly Pomona Enterprises (CPPE) proudly announces the launch of its newly designed logo, approved by the Board of Directors on December 17, 2024. The new logo represents a modernized vision for CPPE, while honoring its proud legacy and connection to Cal Poly Pomona.

The new logo is a thoughtful evolution of CPPE’s visual identity—one that maintains a deep respect for the past while embracing the future with innovation and growth.

• Honoring Our Roots: The shape of the new logo is intentionally inspired by the previous design, paying tribute to the rich award-winning history upon which CPPE was built. This subtle reference ensures continuity and reinforces the company’s position of trust with our university and community partners.
• Symbolizing Growth and Innovation: While the shape pays tribute to our past, its refined angles and dynamic lines symbolize forward momentum, growth, and innovation. The upward-slanting lines evoke optimism and progress, reinforcing our role as a key contributor to student and institution success.
• Reflecting Cal Poly Pomona Pride: The color palette and wordmark proudly align with Cal Poly Pomona’s established identity, ensuring a seamless connection to the university. This intentional choice underscores the deep relationship between CPPE and the university, highlighting our shared commitment to excellence and community impact.

These elements come together to form a logo that is not only forward-thinking but also deeply rooted in our history and values. It stands as a symbol of CPPE’s ongoing commitment to progress, collaboration, excellence, and support for the university’s mission.

The new branding will be rolled out across all platforms—including the company’s website,
digital media, vehicle branding, and marketing materials—beginning in the spring 2025 academic semester.

Additionally, an updated branding family tree for individual CPPE divisions will be introduced
in the upcoming months.